Friday, April 21, 2023
Wood Flower Florists Conference & Retreat
Friday Speakers and Sessions
Andi is the Owner and Executive Floral Artist of North Wood Blooms LLC, established in 2018. She credits the implementation of formal art and design training, years of teaching art in the classroom, simple business training, consistent social media marketing and a goal-getter mindset as major contributors that transformed NWB from a dining room side-gig to the full-time Wood Flower Design Studio she runs today.
Most of Andi’s pastimes include enjoying the northwoods of Wisconsin with friends and family - especially her two young daughters and husband. When she’s not online promoting her own wood flower floristry, she is there advocating for the expansion of the wood flower industry and encouraging others to achieve their biggest business dreams.
Canva Basics, Tips and Hacks
Ever wonder how to make those graphics that say everything in just a few words? It’s more than just graphic design. It’s content creation, photography and an overall marketing and branding plan coming together in one place. I’ll help you identify the needs of your brand, social media and website and how to use Canva to meet them! We will have a quick basic tools overview of what Canva has to offer, and I’ll jump right into helping you create right in the app! Make sure to have a device with the free Canva app pre-loaded so we can take all of your content from the weekend and create stunning graphics you will be proud to use in your business!
Boho Bouquets: Tips, Tricks, and Trends
Stuck on how to create that "wispy style" bouquet or how to use preserved or dried florals? You'll learn hands on techniques to create a wild, boho style bouquet as well as other tips and tricks to hone your inner boho vibe.
Jennifer Ruiz started doing paper flowers for events in 2015 and is now the owner of Petal Loft. One of her favorite things about being a paper flower artist is the “WOW” factor – when people see the flowers and are like “WOW, that’s Gorgeous!”
She received her degree in visual communications and uses her well tailored skill to convey whimsical displays with her medium of choice, crepe paper.
In 2021 Sarah Campbell from Intrigue Designs and Netflix’s “The Big Flower Fight” reached out on ticktock. Jennifer was able to participate in a workshop in San Diego and shined a light on the talent of paper flower artists. Her social media following more than doubled from this collaboration.
With her family’s support every step of the way, Jennifer has been able to achieve goals never imagined. A few things you should know, she loves chips and salsa, eats peanut-butter by the spoonful, and though ice cream does not always love her, she loves it.
Keeping up with her husband and 4 year old son Jennifer is always on the go. Like all of us with small or big families, thankfulness is the beginning of every prayer.
Making Giant Paper Flowers
Learn how to manipulate crepe paper to mimic the petals of a natural flower and create giant, showstopping paper flowers for backdrops and installations.
Jennifer Angle is an educator turned wood flower florist. She owns Wood & Word Blooms in Connecticut where she specializes in weddings and upscale DIY Experiences. No longer in the classroom educating students, Jen is excited to continue following her teaching heart by educating other wood flower florists, wedding pros and other handmade artisans to level up their businesses.
Create a Blooming Installation
Come along with Jen & Jen as they instruct this workshop. It is all about creating the 'wow factor' by constructing a whimsical visual display utilizing a mixed floral media approach that look stunning for weddings, permanent installations and special events. After you've learned to create large scale paper flowers, we will combine paper, wood, faux and dried florals to create a large installation from the ground up. We will also discuss mechanics, design, and technique to put together a masterpiece that will not be forgotten.